The millionaire values of Brazilian celebrities on social media: Find out how much Anitta, Neymar, Larissa Manoela and others charge for publiposts
Many fans and followers of celebrities are curious to know how much celebrities earn for their famous "publiposts" on social media. Well, dear readers, the column now brings you some of these figures exclusively.
Thiago Lavor Reis, a specialist in economics and financial tips, followed by celebrities in the financial world such as Kamila Fialho and Carol Paiffer, had access to the amounts that some of Brazil's biggest celebrities charge to advertise a service or product on the web. Among the celebrities are Anitta, Larissa Manoela, Yasmin Brunet, Neymar, Juliette, Jade Picon and Virginia Fonseca.
According to Thiago, the variation in the amounts charged is due to the number of followers and engagement shown in each celebrity's media kit. Anitta, for example, charges R$ 2.7 million per post, while Larissa Manoela asks for R$ 150 thousand and Yasmin Brunet, R$ 80 thousand.
And the expert didn't stop there. According to him, Neymar, one of the world's most famous soccer players, charges R$ 1.8 million per post, while Juliette, winner of Big Brother Brasil, asks for R$ 400 thousand. Jade Picon and Virginia Fonseca, well-known digital influencers, charge R$ 300,000 per post.
Zé Felipe's wife, who is pregnant with the couple's third child, has just debuted her show on SBT. However, she goes further and also requests 10% of the gross sales value of the product being promoted in her post. With these figures, it's clear to see the power and influence that social networks have on today's market.
In 2019, Anitta earned at least R$ 80 million from advertising
When you took a look at Anitta's Instagram at the end of 2019, you could see that the singer had been doing a lot of advertising in the previous months. Columnist Leo Dias estimated at the time that the funkeira earned at least R$ 80 million from advertising in that 12-month period.
At the time, the star's image was linked to brands such as Skol Beats, Adidas, Claro, Itaú, Renault and Ipanema. In some campaigns, Anitta recorded videos and became more involved with the company, while others appeared only as a photo in her feed.
In general, fans don't seem to mind Anitta's commercial deals. The singer has revealed in previous interviews that she was careful about accepting publicity because she didn't want to become a "walking billboard".
And it wasn't just in this market that the carioca did well in 2019. The journalist also reported that the singer earned around R$ 27 million gross from concert fees.
How much Rodriguinho missed out on by being on BBB24
Rodriguinho was on BBB24, but was eliminated from the reality show at the end of February. While he was on the show, the pagodeiro talked about the money and commented that he already had the prize money in his account.
"R$ 3 million. Cool, that's money. I already have that money too. There's no emotion here. Calling me emotional? Dude, far be it from me to belittle this program and this prize. But here's the thing. I've been going on television since I was 10 years old. R$ 3 million, with all due respect, is what I've left from the show," he said, in a chat with Davi.
However, it remained to be seen how much the singer's fee would be. According to Jornal Extra, he performed at Iguape Verão in 2020 for R$ 35 thousand. In 2023, at Badopi Folia, he received R$ 95 thousand. It's worth remembering that the money is still used to pay the musicians and their team.
With this information, it's clear to see the financial impact that social networks and media exposure have on the lives of celebrities, showing that digital influence can generate millionaire profits for those who know how to take advantage of the opportunities.