Fortune shines on something new

Eminem becomes the latest rapper to promote cryptocurrency exchange Crypto.com

Rapper Eminem has become the latest celebrity to promote cryptocurrency exchange Crypto.com, in an ad full of crypto jargon and references to the world of digital currencies. The rapper, known for his hits in the music world, is now venturing into the world of cryptocurrencies, following in the footsteps of other personalities such as Matt Damon.

Amid a digital landscape of historical figures, Eminem showed his partnership with Crypto.com, in a video that mixes boxing training with terms like proof-of-work and the slogan "fortune favors the brave". The rapper, who has already been a member of the Bored Ape Yacht Club, now joins the team of celebrities promoting digital assets.

However, reactions on social media have been mixed, with some users creating parodies of Eminem's lyrics to fit the world of cryptocurrencies. While some question the impact of the rapper's sponsorship, the price of Crypto.com's native token, Cronos (CRO), seems to have been unaffected by the launch of the ad.

With the growing popularity of cryptocurrencies and the increasing presence of celebrities promoting these assets, the question remains whether Eminem will suffer the same fate as others who have later regretted their partnerships. The only certainty is that the world of cryptocurrencies continues to attract the attention of public figures from various sectors.

Wilian Alencar: