Jô Soares
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Communicator Jô Soares has owned a two-storey apartment in Higienópolis, a noble district of São Paulo, since the early 90s. The downstairs has a beautiful library, a fireplace, a meeting room, a barbershop, a mini chapel, several paintings and a collection of miniatures. But no item catches the eye as much as the transparent cylindrical tube that stretches from floor to ceiling. That's right! Jô uses a cylindrical toboggan to move quickly between floors.