Toyota bets on electric Highlander SUV to make up for lost time

Toyota is changing its strategy in the electric vehicle market and the bet is now on the Highlander SUV. The model, which is one of the best sellers in the United States, will undergo complete electrification, even generating a version for the brand's luxury division, Lexus. With sales of the Highlander falling earlier this year, Toyota is looking to attract loyal customers who have been looking for electric options in other brands. In addition, the brand also plans to keep hybrid and plug-in versions of the model. With the change, Toyota hopes to make up for lost time in the electric vehicle market and remain competitive. The novelty promises to shake up the segment and bring more options to consumers looking for electric SUVs.