Program with dual direction is an invitation to disaster

The importance of insight and perception in the life of a TV program: The case of "Chega Mais" and the necessary adjustments.

"SBT's 'Chega Mais' program goes through a phase of adjustments and corrections on the fly"

Among the countless factors that need to be taken into account in the life of any TV show, insight and sharper perception can never be lacking.

Why is that?

Chega Mais" serves as an answer. It took some time for the program to be put together and for the line-up of presenters to be fully finalized, which happened very close to the premiere. That's one point.

The other is that what is planned in its implementation doesn't always end up working in practice, which is why corrections are needed on the fly, as we've seen from day one with this new SBT morning show.

And what we can see is that, with not even a month on the air yet, this adjustment phase is fully underway, with results that, right or wrong, can only be evaluated later.

The big mistake, in a program of these characteristics and on a TV with a slightly rusty production, is wanting everything to happen overnight.

The idea of having two directors is an invitation to tragedy. Not for one, who was already there, and not for the other, who is arriving, but it's a job that doesn't accept two heads. Regardless of goodwill, tolerance, vanity, jealousy, ambition and other similar issues, one will clash with the other. It's tragedy foretold.

This seems to us to be the biggest misunderstanding of "Chega Mais".

It's her

Gabriela Duarte, actress, mother of two, with 27 works on TV and many more in film and theater, is the guest this Tuesday on "Programa de Todos os Programas".

Live, from 6pm, on YouTube from R7 and Record. Will you miss it?

State

The state championships saw their winners at the weekend. And there are the hard-headed who criticize their existence.

For fans, there's nothing better than Fla vs Flu, Vasco vs Flamengo, Corinthians vs Palmeiras, São Paulo vs Santos, Cruzeiro vs Atlético, Coritiba vs Athletico, Fortaleza vs Ceará, Sport vs Náutico, Remo vs Paysandu, Grêmio vs Inter and so on.

Check it out

For those who watch TV, Paulistão had the highest average audience on Record in São Paulo, with 19 points. Quiet leadership.

In Rio, Band, with Flamengo and Nova Iguaçu, averaged 13. It was runner-up, also a very good result. And there are still people who talk. They know nothing.

Consolidated

On Sunday, the Paulistão final between Palmeiras and Santos, with the ball rolling from 18:04 to 20:04, Record scored an average of 19.4 points, a peak of 22.9 points and a share of 32.7%, while Globo averaged 12.2 points.

In the full range, from 5.28pm to 8.05pm, Record recorded an average of 16.8 points, against Globo's 12.

Paulistinha

TV Cultura is broadcasting the final two games of São Paulo's Série A2, the first of which will be Noroeste and Velo Clube from Bauru on Wednesday at 6.15pm.

And the second leg, on Saturday, will be played in Rio Claro.

It's not up to him

Because of his exclusive contract with Globo, Tony Ramos still isn't sure whether or not he'll be able to go on a long tour with the show "O Que Só Sabemos Juntos", which opens on the 26th in partnership with Denise Fraga.

For the time being, the show will run at Tuca in São Paulo until August, followed by Rio, Porto Alegre and Brasília.

Migration

Cultura is going to produce "Quando eu vim-me embora", a series about northeastern migration to São Paulo.

A work based on the work of Marco Antonio Villa. Directed by João Falcão.

kings

Priscila Ubba is coming on strong in the tenth season of "Reis", A Decadência, which premieres on the 22nd on Record.

A moment of great revelations about her character, the Egyptian queen Nebset.

The beach

E! Entertainment has scheduled the start of recording for "Beach Life" for this month.

Hosted by Monique Alfradique, the show, in its first season, will be set on the beaches of Rio de Janeiro and is scheduled to premiere in 2025. The guest list includes Leandro Hassum.

Mystery

Lucas Guimarães' weekly program, "Eita Lucas", is still considered a big unknown at SBT.

Because of this, the premiere edition, scheduled for August, will be decisive for its survival. Hence the need to take great care in assembling the team and choosing the format.

Bate - Discount

- Regina Casé and filmmaker Hsu Chien will be the main honorees at the first edition of the Xerém Film Festival...

- ... The two were chosen to receive the Zeca Pagodinho Trophy, patron, from May 8 to 11, at the John Wesley Convention Center, in the district of Duque de Caxias, Rio.

- Alline Calandrini and Lédio Carmona will be with Paulo Andrade on Saturday at 9pm, broadcasting São Paulo vs Fortaleza in the Brazilian championship on Sportv and Premiere...

- ... At first, Andrade, the newcomer, won't be on broadcast TV.

- Robson Torinni has been asked by Globo to play Tom's old rival, Renato Góes, in the soap opera "Família é tudo"...

- ... The actor is also preparing to premiere the series "Entre longes", on the 11th, on TV Brasil. In July, he's taking the show "Tebas land" to the Avignon Festival in France.

- Tiago Abravanel is preparing a new production of the musical "Hairspray" to open in Rio de Janeiro on July 4 at the Riachuelo Theater...

- ... In São Paulo, from September 5th, at the Teatro Renault...

- ... In the meantime, many are wondering if he will have another opportunity to command a program at SBT, under new management.

- By the way, about Tiago Abravanel, it's interesting what happens to him...

- ... SBT has promoted several premieres in its programming, but none under his command...

- ... Curious to know who doesn't want it: him or higher forces? Stranger still, because he's talented and a good videographer.

- An event that always stirs up the entertainment world, the fourth edition of the "Neymar Jr Institute Auction" is scheduled for June 3 at the Monte Líbano Club in São Paulo.

It's over

Sportv led the audience among pay-TV sports channels in the first three months of the year. According to the data, Sportv was watched by more than 30.6 million people in the first three months. Second place in the ranking went to another Globo channel, Premiere, which was watched by over 25.5 million viewers.

That's it. But there's more tomorrow. Goodbye!

Leave a Reply